Using Facebook Timeline for Brand Pages

By Roby Hicks

Facebook timeline pages have presented a lot of opportunities for entities to build and market their brand online. A successful fanpage allows businesses to connect with loyal consumers, reach potential new clients and build loyalty among their existing market. But how can you use Facebook timeline for brand building?

The Facebook timeline:

Facebook timeline is a new way of viewing your profile. It has generated different reactions from FB users. Some did not like it but others were willing to give it a try. You can use the new profile setting to tell the world about your brand. Start by activating the timeline settings. Your page will not go live right away. Facebook will give you time to familiarize the page, get to know the features and publish it once it's ready. While you are doing that, your friends and fans will see your old profile and will only have a glimpse of your timeline once you have published it.

Updating your cover:

A new feature of the Facebook timeline pages is the cover. This is the image that appears across the top of the timeline page. For personal profile account, this represents their best photo. It could also be a memorable image that represents what they love most about their life. For fan pages, this symbolizes what the business stands for. This could be how they want to be remembered by their consumers or a portrait that sums up what the company represents.

Whatever you put in our cover photo, make sure that it will attract customers and will make a mark for your brand.

Company Information:

You will find an About section in the new timeline profile. This is where you provide basic information about you company; the name, address and other contact details. It is recommended that you fill out all the needed information. Add a few catchy statements to attract more consumers to get to know your brand a little better.

Applications:

Next to the section about your company are thumbnails of applications. You can choose which application to display on the page and customize their order by clicking on the drop down arrow at the right most side of the application section. The applications which are vital to your business should be easily visible.

The new Facebook timeline profile has provided several features that business can use to build their brand. There is the cover photo, which helps give identity to the business, an about section that gives more details about the company. And there is the application section that allows your potential clients to explore your offerings.

READ MORE- Using Facebook Timeline for Brand Pages

Will You Pay To Stay Connected To Friends?

By Jennifer Thames

As I am sure many of you have heard, whether you utilize the service or not, about the large amounts of money the Facebook creators have made by taking their company public. Over the past few weeks you can't pick up a newspaper or turn on a television without hearing how these individuals created such a successful venture and all the money that they are making from it.

It is not uncommon for those who are using this social media site to see frequent postings about how the company will begin charging soon for access to the site and many have already stated outwardly that if Facebook began charging people for access to it that they would no longer use it as a way to communicate with friends and family. Many are wondering if the public acquisition of the website will generate a new fee for usage as well. As people begin assessing their wireless internet usage, they will likely have to consider if they are willing to pay an additional fee above and beyond what their internet connection is costing them.

Social media sites, of which Facebook is by far one of the largest and most popular ones, have become part of our culture and serve not only as a source for communicating about friends, family, and current events, but as a way to make a stand, share political views, and update others on pertinent life happenings. Many are currently using Facebook from mobile devices such as iPhones, PDA's, and iPads using them not only to communicate with others but even as a way to play games throughout the day.

There are a large group of individuals that feel if Facebook starts charging they will cancel their service, and they believe many others will do the same. However, some people have become so dependent on the social media site that as long as the cost is low enough they are willing to pay for using it. The main issue is that Facebook is making more than enough money with advertising alone. Even though users are able to use the site free of charge, advertisers are paying a small fortune just to place their ads on the pages of Facebook.

When it comes to utilizing the Internet, more people use their broadband internet connections to get on social media sites then just about anything else on the web. Our society pays more for entertainment than just about any other aspect of life, supporting the fact that if people had to pay to access a website such as Facebook that more of them probably would pay to keep this service that they have grown to love then are willing to admit it

READ MORE- Will You Pay To Stay Connected To Friends?